Sales growth
Paul O’Donohue
08
Feb
2018
Imagine you’re ill. Not the head-cold kind of ill, but the chest-pain kind. You go to the doctor, who immediately schedules you for open heart surgery that afternoon. Following doctor’s orders, you go, get sedated and allow a surgeon to investigate your vital inner workings. The diagnosis? Indigestion! You’ve just wasted however many thousands of dollars on surgery, an afternoon—plus, a bucket load of stress—on a solution before you had a proper diagnosis.
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