The sales process is the epicentre of everything in sales—getting it wrong can send shockwaves through your business. A lack of process means salespeople constantly wing it, sales cycles linger on for what seems like forever, and sales leaders are left frustrated and unable to manage their teams. All this translates to inconsistent sales results, a position no manager likes to be in.
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After completing a sales analysis, you should have a good understanding of what’s working and not working for your sales team and your business at large. It’s now time to strategically hone-in on the weak points and create a plan to develop these areas—and set your growth targets. This is your sales plan; it’s one part strategy, one part execution, and is a vital roadmap to your goals.
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Imagine you’re ill. Not the head-cold kind of ill, but the chest-pain kind. You go to the doctor, who immediately schedules you for open heart surgery that afternoon. Following doctor’s orders, you go, get sedated and allow a surgeon to investigate your vital inner workings. The diagnosis? Indigestion! You’ve just wasted however many thousands of dollars on surgery, an afternoon—plus, a bucket load of stress—on a solution before you had a proper diagnosis.
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You’ve nailed your opening call, delivered a superb value proposition and you’ve piqued your client’s curiosity. But there’s only a small window of opportunity to present a proposal, so timing is mission critical. Are you sure you’re ready––and what about the client? Is there such a thing as too soon in the world of consultative selling?
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Buying behaviour has gone through radical changes since the arrival of the internet and the growing eCommerce industry. If you want to connect with your buyers, understand their changing consumer needs, and ultimately make sales, here’s what you need to know about them.
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Asking tough questions is consultative selling 101. But just how important are they? And is there a way to overcome a reluctance to ask them?
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If you’re looking to start selling consultatively, you’ll need to master the art of Socratic questioning. If you’re stumped on what questions to ask clients and how to structure your approach to uncover their problems, look no further. Here’s what you need to know.
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While the foundation of consultative selling is to enhance client profits, it’s near impossible to do that if the customer doesn’t trust you first. And establishing yourself as a trusted advisor starts with your very first point of contact with your client.
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Despite all the pros of the consultative selling strategy, sales professionals around the world have, on average, only 50 per cent of the skills to sell consultatively. Why? While a lack of skill and training in consultative selling can partially explain it, most of it comes down to mindset.
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Wondering why consultative selling is so effective? It comes down to science. Psychology actually. But why is understanding how the human brain works so important for sales success? Let’s take a closer look.
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