Sales growth Sales recruitment
Gut feel is not a recruitment strategy. Yet, many organisations still rely on it to recruit their salespeople. It’s a hit and (mostly) miss strategy, and it can severely impact a company’s ability to grow. Onboarding an ineffective salesperson is not going to help you hit your growth targets. However, a solid sales recruitment strategy will.
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In 2014, Hot Springs Spas blew their annual sales records out of the water. Until then, the highest number of units sold in a year had been 109. In 2014, three of the company’s new recruits sold 153, 126 and 103 units respectively, with very little tenure in the business.
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Our research shows that 46 per cent of hires fail within the first 18 months on the job. Why? It comes down to a number of factors—from simple incompetence to misunderstanding the role—but possibly the most crucial is strategy.
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With an abundance of articles that label millennials as ‘apathetic’ and ‘entitled’, it’s understandable why some organisations are cautious about hiring them – especially in large numbers. But by 2020, millennials will account for 50 per cent of the workforce as they replace the retiring baby boomer generation.
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Sales leadership Sales recruitment
You may have heard of a little thing called the Global Financial Crisis. Yes – it may bring back a few bad memories, but it was actually an important turning point for the sales industry, and understanding how it affected the way salespeople sell is vital.
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